Compare Muck Rack and Prowly 
At a Glance
Market Segments
Small-Business (53.5% of reviews)
Small-Business (75.9% of reviews)
Entry-Level Pricing
No pricing available
Starting at $258.00 2 Users Per Year
Muck Rack
Star Rating
(382)4.6 out of 5
Market Segments
Small-Business (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackProwly
Star Rating
(112)4.2 out of 5
Market Segments
Small-Business (75.9% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $258.00 2 Users Per Year
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Muck Rack excels in user support, with many users praising the responsive support team that provides quick answers to inquiries. In contrast, Prowly's support, while decent, does not receive the same level of acclaim, which may impact users who require immediate assistance.
- Users say that Muck Rack's interface is notably easy to navigate, allowing for quick access to essential information. Prowly, while also user-friendly, is described as slightly less intuitive, with some users mentioning a need for more streamlined processes when managing media contacts and press releases.
- Reviewers mention that Muck Rack's media database is robust, making it easier to find reporters and track their recent articles. Prowly users appreciate its media management capabilities but feel that Muck Rack offers a more comprehensive solution for media outreach and tracking.
- According to verified reviews, Prowly shines in its all-in-one PR management tools, which users find powerful for organizing contacts and managing press releases without juggling multiple platforms. However, Muck Rack's specialized features for media monitoring and analytics are highlighted as superior, providing deeper insights into campaign performance.
- Users highlight that Muck Rack's search functionality is particularly effective for finding specific reporters based on location and topics, which is a significant advantage for targeted outreach. Prowly, while effective, does not match this level of specificity, which may be a drawback for users focused on precise media targeting.
- G2 reviewers note that Prowly's pricing is competitive, making it an attractive option for small businesses. However, Muck Rack's higher G2 Score reflects its overall satisfaction and market presence, suggesting that users may find greater value in the long run despite the initial cost difference.
Pricing
Entry-Level Pricing
Muck Rack
No pricing availableProwly
Basic Annual
Starting at $258.00
2 Users Per Year
For individuals looking to strengthen PR efforts by finding contacts, sending pitches, and monitoring the media.
Price per month, billed annually
- 500 Media database contacts
- Add own contacts to CRM
- Send, schedule and analyze 1,000 per month
Free Trial
Muck Rack
No trial information availableProwly
Free Trial is available
Ratings
Meets Requirements
8.8
260
8.5
95
Ease of Use
8.9
261
8.8
95
Ease of Setup
9.0
147
8.3
61
Ease of Admin
9.0
91
8.4
54
Quality of Support
9.2
245
8.5
91
Has the product been a good partner in doing business?
9.2
92
8.3
54
Product Direction (% positive)
9.1
251
7.9
87
Features by Category
Content Creation
6.0
5
8.1
16
7.0
5
7.7
15
Feature Not Available
7.5
14
6.7
5
6.3
13
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
8.6
7
8.0
15
9.3
7
7.8
15
5.0
5
7.1
11
8.1
8
7.9
15
Contact Management
9.3
64
8.5
12
8.6
49
7.5
12
8.9
52
7.5
12
9.1
42
7.8
12
PR Management
8.9
51
8.5
11
8.9
46
7.6
12
8.3
42
8.0
11
8.4
52
8.9
11
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Feature Not Available
6.4
7
8.8
55
7.4
11
8.8
44
8.5
11
8.5
50
7.4
11
Media Channels
6.9
80
Not enough data
8.0
110
Not enough data
8.9
125
Not enough data
Geographic Coverage
8.4
118
Not enough data
9.1
120
Not enough data
7.8
98
Not enough data
Reporting
8.3
124
Not enough data
8.1
120
Not enough data
8.1
122
Not enough data
8.2
112
Not enough data
Agentic AI - Media Monitoring
3.6
7
Not enough data
3.1
7
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Not enough data
Generative AI
5.5
35
Not enough data
5.4
32
Not enough data
Monitoring & Listening
Not enough data
9.0(won by default)
5
Not enough data
7.3(won by default)
5
Not enough data
Not enough data
Not enough data
8.0(won by default)
5
Not enough data
Feature Not Available
Not enough data
8.3(won by default)
5
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
7.3(won by default)
5
Not enough data
8.3(won by default)
5
Not enough data
6.3(won by default)
5
Not enough data
7.0(won by default)
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Distribution & Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
5.4
33
8.7
5
5.6
30
7.3
5
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
9.2
160
8.8
55
8.5
132
8.3
55
Feature Not Available
8.4
51
Outreach
8.6
127
8.8
54
7.7
96
8.3
11
6.8
85
8.6
46
Reporting
8.5
142
9.0
7
8.7
116
8.4
48
8.1
113
8.2
50
Agentic AI - Media and Influencer Targeting
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
Not enough data
User Rights/Roles
7.7
83
8.3
41
8.6
105
8.3
49
Categories
Categories
Shared Categories
Muck Rack and Prowly are categorized as PR CRM, Media Monitoring, Media and Influencer Targeting, PR Analytics, Press Release Distribution, and Social Media Listening Tools
Unique Categories
Muck Rack is categorized as Answer Engine Optimization (AEO)
Prowly is categorized as Online Newsroom
Reviews
Reviewers' Company Size
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Prowly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Public Relations and Communications
45.4%
Non-Profit Organization Management
4.3%
Marketing and Advertising
4.0%
Entertainment
4.0%
Information Technology and Services
4.0%
Other
38.3%
Public Relations and Communications
16.7%
Internet
6.5%
Media Production
6.5%
Computer Software
6.5%
Marketing and Advertising
5.6%
Other
58.3%
Alternatives
Discussions
What is Muck Rack used for?
1 Comment
Official Response from Muck Rack
Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do...Read more
Muck Rack has no more discussions with answers
Prowly has no discussions with answers
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